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Axe Drops Macho Marketing. Challenges Traditional Masculinity

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This Axe commercial is a far cry from their typical macho men with images of war and finally-getting-the-girl moments.

From bearded hipsters with cats to men dancing in heels, this surprising commercial ends with Axe’s new tagline: “Find Your Magic.”

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TheCruu

Written by TheCruu

Editor in Chief @TheCruu.com

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